No melhor dia até aqui em termos de resultado, o Brasil conquistou 30 Leões no penúltimo dia do Cannes Lions – foram dois Ouros, 14 Pratas e 14 Bronzes.
Mesmo ainda não tendo conquistado nenhum Grand Prix em 2022, o país já tem 67 prêmios, um a menos que o total da participação brasileira no Cannes Lions do ano passado.
Os dois Ouros vieram de Social & Influencer, com ‘Cabelo Cremoso’, da Africa para Brahma, e ‘Lu do Magalu’, da Ogilvy para o Magazine Luiza. Ainda em Social, a Africa ainda levou uma Prata e um Bronze com o case de Brahma, e um Bronze com ‘The Refugee Jatoba’; VMLY&R ganhou Bronze com ‘The Virtual Nodule’. David e GUT SP garantiram ainda mais dois Bronzes.
Categoria que rendeu oito Leões ao Brasil, Media Lions concedeu seis Pratas (duas para a David, e uma para Africa, AKQA, GUT e FCB Brasil) e dois Bronzes (VMLY&R e WMcCann).
Confira a lista completa de premiados brasileiros:
Categoria Social & Influencer
THE FOAMY HAIRCUT – BRAHMA BEER – AB INBEV – AFRICA DDB, São Paulo – Ouro
LU FROM MAGALU – MAGAZINE LUIZA – CORPORATE IMAGE – OGILVY, São Paulo – Ouro
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THE FOAMY HAIRCUT – BRAHMA BEER – AB INBEV – AFRICA DDB, São Paulo – Prata
THE VIRTUAL NODULE – AMARO – FASHION, BEAUTY, WELLNES, DÉCOR – VMLY&R, São Paulo – Bronze
BURGER GLITCH – BURGER KING – WHOPPER – DAVID, Sao Paulo – HEFTY Sao Paulo – Bronze
HEINZ HIDDEN SPOTS – THE KRAFT HEINZ CO – KRAFT KETCHUP – GUT, Sao Paulo – Bronze
THE FOAMY HAIRCUT – BRAHMA BEER – AB INBEV – AFRICA DDB, São Paulo – Bronze
THE REFUGEE JATOBA – INSTITUTIONAL – ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB) – AFRICA DDB, São Paulo – Bronze
Categoria Media Lions
HOW TO EXPLAIN? – BURGER KING – DAVID, Sao Paulo – CAFE ROYAL Sao Paulo – PRATA
THE FOAMY HAIRCUT – BRAHMA BEER – AB INBEV – AFRICA DDB, São Paulo – PRATA
THE REAL AIR DROP – GARENA – FREE FIRE – AKQA, São Paulo – PRATA
THE IMPOSSIBLE COMBO – BURGER KING – WHOPPER – DAVID, Sao Paulo – PRATA
HEINZ HIDDEN SPOTS – THE KRAFT HEINZ CO – KRAFT KETCHUP – GUT, Sao Paulo – PRATA
MIKE’S IN A BEER WORLD – ANHEUSER-BUSCH – MIKE’S HARD LEMONADE – FCB New York / FCB Brasil (conta para EUA e Brasil) – PRATA
I AM WORKING – STARBUCKS – I AM PROJECT – VMLY&R, São Paulo – BRONZE
PAYWALL DOWN – L’OREAL PARIS – INSTITUCIONAL – STAND UP AGAINST STREET HARASSMENT – WMcCANN, São Paulo – SONIDO Sao Paulo – BRONZE
Categoria Direct
“THE REFUGEE JATOBA” – ARTICULATION OF INDIGENOUS PEOPLES OF BRAZIL (APIB) – AFRICA DDB – BIZSYS TECNOLOGIA E PROJETOS ESPECIAIS Sao Paulo – PRATA
“THE FOAMY HAIRCUT” – BRAHMA BEER/AB INBEV – AFRICA DDB – SATELITE AUDIO São Paulo – PRATA
“HEINZ HIDDEN SPOTS” – THE KRAFT HEINZ CO/KRAFT KETCHUP – GUT, Sao Paulo – PRATA
“BURGER GLITCH” – BURGER KING/WHOPPER – DAVID, Sao Paulo – PRATA
“LOS SANTOS +3°C” – GREENPEACE – VMLY&R, São Paulo – PRATA
“LOS SANTOS +3°C” – GREENPEACE – VMLY&R, São Paulo – BRONZE
“BLACK CHARACTERS” – REVISTA RAÇA – FCB Brasil – – BRONZE
“DUET DELIVERY” – BURGER KING/Delivery – DAVID, Sao Paulo – BRONZE
“BLACK CHARACTERS” – REVISTA RAÇA – FCB Brasil – BRONZE
“UNBREAKABLE COURTS” – BUDWEISER/INSTITUTIONAL – AFRICA DDB – LOUD+ / SICARIOS FILMES – AB INBEV São Paulo – BRONZE
Categoria Creative Data Lions
THE REAL AIRDROP, GARENA FREE FIRE, AKQA, EVIL TWIN / STINK FILMS – Prata –
BLACK CHARACTERS, REVISTA RAÇA, FCB BRASIL – Prata
Categoria Creative B2B
LACK BUSINESS BEATS, MERCADO LIVRE (EBAZAR), GUT, HEFTY/ MAGMA – BRONZE
ADS FOR EQUALITY, META FACEBOOK, META – BRONZE
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